Chevrolet is one of the most renowned automobile companies, famous for delivering top-notch and durable cars. The Chevy bowtie emblem has become synonymous with automotive excellence and heritage. Introduced by William C. Durant in 1913, the Chevy logo has existed for more than 100 years. Nevertheless, its origin and meaning remain a mystery. Read this blog to learn more about the history and mystery of the bowtie emblem.
Origin of the Chevy Logo
Durant’s version of the logo’s origin has been a long-accepted story, where he talks about being inspired by the pattern in a Parisian hotel. According to a publication of 1961, the company’s co-founder tore off the piece from the wallpaper and showed it to his friends, saying, “This would make a good nameplate for a car.”Meaning of the Chevy Logo
Otherwise known as a cross, bowtie, and a Chevy emblem, the logo is easily recognizable worldwide. However, its meaning is still open to wide interpretations. The Chevy logo is a slanted cross in black and gold. Though we know when the symbol first appeared, its meaning remains a mystery. Durant’s wife, Catherine, claims her husband saw the symbol in a newspaper advertisement in Virginia, whereas their daughter suggests she saw Durant doodle the design in a journal. However the logo came to be, the Chevy bowtie is the most enduring nameplate design in the automobile industry.