The Real Story Behind Lamborghini’s Raging Bull Logo

The first thing that probably comes to your mind when you hear of Lamborghini is the raging bull logo which has become a brand today. The history of this logo can be traced to the early sixties when Ferruccio Lamborghini spent a matter of time with a breeder for Spanish fighting bulls in Sevilla. Impressed by these animals, Lamborghini decided to make the raging bull his car brand’s logo.


Most fans struggled to find the meaning of the symbol of their favorite car brand until they realized his passion for fighting bulls. In addition to implementing the bull as his logo, he named some of the models after the most popular fighting bulls – Murcielago, Diablo, Miura, and Gallardo.

About Ferruccio Lamborghini

As a wealthy man, Ferruccio owned a factory to manufacture tractors that significantly contributed to the development of the farming industry. He desired to design a sports car that could match the iconic Ferrari cars. In 1963, he presented his first-ever model, the legendary Lamborghini 350 GTV, featuring the raging bull Lamborghini logo. Not only did he manage to surprise the auto industry, but his model also offered several benefits over the Ferrari cars.

Reason for Using the Raging Bull

There are two primary reasons Lamborghini chose the raging bull as a logo. The first reason is that it represents the company’s founder, as he was born on April 28, 1916. This means his birth is associated with the zodiac sign of Taurus, symbolized by a bull. Since he had a passion for bullfighting, he frequently attended bullfighting events. Lamborghini believed that the bull was the perfect image for his company’s logo as it reflected his own interests. The second reason for using this logo is the powerful meaning of the bull Lamborghini believed could be linked with the cars he manufactured. For instance, most people associate bulls with dominance, power, and speed.

The Current Symbol

As the bull represents some of the fastest cars in the world, the symbol on the current Lamborghini models is a black shield, outlined with gold color. Moreover, the golden bull is positioned in the middle, while the golden letter “Lamborghini” can be seen on the top. Demonstrating prestige, power, luxury, and elegance, the Lamborghini logo is one of the most striking car logos of all time.You can drive a Lamborghini on rent for your holiday trip

Drive a Lamborghini Now

Are you looking for the best exotic car rentals in Las Vegas, like a Lamborghini to drive around the city? Choose Diplomat Exotic Rentals to get your hands on luxury car rentals in Las Vegas. We offer luxury and sports cars on rent like Rolls Royce, Bentley, Lamborghini, Corvette, Mercedes, and Ferrari. You can simply give us a call at 702-761-8777 today for more information. You can also contact us at

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